Imob Agents | Guilherme Fath

Overview

Imob Agents helps real estate teams keep large property portfolios current by talking to owners through WhatsApp and turning replies into structured updates.

Business problem

Real estate databases go stale fast. A property may be sold, rented, repriced or unavailable, but agents only discover it after spending time on manual owner follow-up.

Product approach

The system contacts owners, interprets replies, updates property records and creates a task when a human agent needs to step in.

My role

I worked on product flow, tenant modeling, data extraction, owner communication, dashboards and integration architecture.

Key capabilities

multi-tenant workspaces

CSV import

manual records

property owners

property records

outreach campaigns

WhatsApp templates

conversation tracking

AI extraction into structured data

status updates

opportunity detection

prioritized task generation

agent assignment

dashboards and reports

opt-out handling

human handoff

Architecture

Imob Agents system view

1Import properties and owners
2Start WhatsApp outreach
3Process owner responses with AI
4Update structured CRM data
5Detect commercial opportunities
6Assign prioritized tasks to agents

Technical decisions

Structured extraction with reviewable outputs.

Conversation context preserved alongside property records.

Tenant isolation across portfolios, owners and tasks.

CSV import paths for operational onboarding.

Human handoff where ambiguity or opportunity requires judgment.

Zod validation around data moving from unstructured messages to CRM records.

Challenges and trade-offs

Converting unstructured messages into reliable data.

Handling ambiguous owner responses.

Preserving conversation context.

Creating safe human handoff.

Processing large portfolio imports.

Enforcing tenant isolation.

Maintaining auditability.

Production and operations

The product is prepared for beta and production use with messaging, extraction and human review paths.

Stack

Next.jsTypeScriptPostgreSQLPrismaOpenAIWhatsApp API

What I learned

AI features need product guardrails: context, validation, audit trails and a clean moment for humans to take over.

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